Wednesday, 19 September 2012

Sarah Beeny's Double Your House... Never underestimate the power of the Beeny

It's like the producers of Sarah Beeny's latest tv exploit, Double Your House For Half The Money, knew the middle class couple, Edward and Louise from Buckinghamshire, who over-burdened themselves with an ambitious redevelopment plan for their country cottage, might be a little bit alienating for some parts of the audience.

It is, after all, quite hard to care about a couple who get so financially desperate they have to sell their Porsche to help fund the ever-increasing costs of their open-plan kitchen/diner space, complete with a 24 grand bespoke kitchen as its centre-piece.

And, as impressive as the final results were, it was the episode's other tale, of a woman - Lindsey from Lincolnshire - who, since her husband's death a decade ago, had been plagued with an understandable fear of being ripped off by an unscrupulous builder, which was far more cockle-warming.

But, enter the Beeny, and here sporting a range of smart jackets of varying funk, and now appearing more frequently than ever before either sitting on trains or in taxis - she's eco-aware everyone!

And so, within minutes, the anxious lady appeared to be reassured enough to go ahead with the build, almost like she'd been prodded by a super keen tv producer eager to 'complete the story', and all just by the Beeny telling her: 'I don't know what you're worried about!' followed by the pair of them having a look around at a posh kitchen showroom for a bit.

Never underestimate the power of the Beeny.

Related stories:
Sarah Beeny's Village SOS: It's all about the fougasse

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